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Claritas Premium Datasets Now Available in Data Planet!

by Data Planet ™ on 2019-06-19T15:50:48-04:00 in Prices, Consumption, and Cost of Living, Industry, Business, and Commerce, About Data Planet Premium Datasets | Comments

We’re excited to bring industry-leading Claritas geo-demographic consumer segmentation datasets to Data Planet:

Claritas Consumer Profiles help marketing students and researchers gain a broad understanding of consumer behaviors across a variety of categories, including purchasing preferences, lifestyle, media exposure, product usage, and consumption. Use the datasets to create efficient and effective marketing plans for products and services. Three unique Claritas geo-demographic segmentation datasets are available as a single product in Data Planet:

  • ConneXions®, designed for communications marketers, classifies households by video, voice, and data purchasing preferences.
  • PRIZM® Premier, classifies US households into 68 consumer segments based on household purchasing preferences and demographic and socioeconomic characteristics.
  • P$YCLE® Premier, designed for financial marketers, classifies households based on household affluence, life stage, and income-producing assets.

Use the data to understand the segment of interest for your product or service and to identify where they live. The chart below shows the geographic concentration in Virginia of the “Kids and Cul-de-Sac” segment – defined as Upper-middle-class, suburban, married couples with children, characterized as college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence, and children translates into large outlays for child-centered products and services.

 

Claritas Financial and Insurance CLOUT™ allows users to identify the potential demand for financial and insurance products and services by geographic area in the United States. This premium module consists of two components, available as a single product in Data Planet:

  • Claritas Financial CLOUT™ contains current-year estimates and five-year projections of usage and demand among US households for more than 100 financial products, including checking and demand deposit account products, credit card products, and more.
  • Claritas Insurance CLOUT™ provides geography-based estimates of usage and consumption among households for over 300 insurance and annuity products and services, including retirement, investment and savings products, and more.

Explore behaviors and analyze in relation to other statistics in the vast Data Planet repository. For example, the chart below uses data from Claritas Financial CLOUT™ and the American Community Survey, 5-year estimates, to show estimated count of households that have student loan obligations in relation to estimates of total count of households in California, New York, and Texas:

 

Click on these links to learn more about Claritas Consumer Profiles and Claritas Financial and Insurance CLOUT™ in Data Planet or contact librarysales@sagepub.com.

 

 


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