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EASI Market Planner: Exploring EASI Data in Data-Planet Statistical Ready Reference

Data-Planet Statistical Ready Reference

Data-Planet Statistical Ready Reference provides simple and refined searching of the extensive Data-Planet repository of standardized and structured statistical data. 

About EASI

Easy Analytic Software Inc. (EASI) is a New-York based software engineering and statistical modeling firm that specializes in consumer demographics. Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, EASI develops model-based indicators of the demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areas—State, counties, census tracts, and block groups. Mediamark is a market research firm that annually publishes The Survey of the American Consumer, based on detailed interviews of 26,000 households.

Exploring the EASI Datasets in Data-Planet Statistical Ready Reference

To quickly view sample indicators in the EASI datasets in Data-Planet Statistical Ready Reference, type "Easy Analytic" in the main search box.  The results presents a short view of the records retrieved. Use the Time Range slider on the left-hand side of the results list to narrow by time period. Facets also allow you to narrow by Subject Terms, Source (though not relevant here), Database from which the results are returned, and Level of Geographic Detail (you'll need to scroll down to select these).



Click on a record and review the resulting DataSheet. The example below shows a ranking of the top 15 states with respect to average expenditures on clothing for households in which the head of household is in the 25-45 year-old age group. From the DataSheet, you can view the trend, export the data in csv or Excel, export the DataSheet itself as a pdf, or click to View in Data-Planet Statistical Datasets, where you can compare multiple indicators and explore other relationships (see Exploring EASI Data in Data-Planet Statistical Datasets for more information).



The DataSheet contains a citation and also allows you to create a DOI of the DataSheet. The DOI ensures that each time you reference the data in a paper or elsewhere, the reader can view the exact view of the DataSheet at the time you created it. The resulting link also provides an opportunity  to update the DataSheet with new data where available.




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