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Infogroup Business USA: Exploring Infogroup Datasets in Data Planet Statistical Datasets

Introduction to Infogroup datasets available in Data Planet, as a premium offering.

About Infogroup Business USA

Infogroup is a big data, analytics and marketing services provider. Infogroup provides both digital and traditional marketing channel expertise drawing on proprietary data collected on millions of business establishments.

The Infogroup Business USA dataset provides data on businesses in the United States, at national and subnational geographic units. Data on businesses in US territories is also included. Data are collected from multiple sources, including direct calls to businesses. Statistics are presented on company counts, employee counts, and sales by industry, company, and company location.

Exploring Infogroup Business USA Datasets in Data Planet Statistical Datasets

In Data Planet Statistical Datasets, the many indicators included in the Infogroup Business USA datasets can be viewed as stand-alone trends, charts, or maps. The listing of indicators can be viewed by opening the Infogroup Business USA entries in the Browse by Source or Browse by Subject - Infogroup listing in the indicator tree. For example, the chart below ranks California counties by the number of retail bakeries. 

Note that you can learn more about the indicator, dataset, and source by viewing the statistical abstract that appears below the chart, as below. These summaries can be exported with the graph by clicking on the Export link in the menu bar above the chart. The Create DOI link allows you to create a DOI that ensures that each time you reference the data in a paper or elsewhere that the reader can view the exact view of the DataSheet at the time you created it. For more information on DOIs, click here


The unique implementation of Infogroup Business USA datasets in Data Planet Statistical Datasets allows you to compare indicators across industries, states, counties, and zip codes, and to create trends, rankings, and more - so be sure to explore the many options available to do so. To select multiple indicators, hold down the control (Ctrl) key when clicking on the second (or third) item on the indicator tree. For more information on selecting data for viewing, see .

See the examples below and try it yourself with other indicators and geographies. Keep in mind that the graphs you create do not necessarily imply causality: the results may suggest a potential relationship between the variables you select, which may be an interesting line of inquiry for your own research.


Infogroup Business USA: Sample Comparison Charts

Use Data Planet Statistical Datasets to compare and contrast Infogroup Business USA data across geographies. For example, the chart below compares revenue/sales earnings of appliance repair and maintenance industries in two Pennsylvania counties:


The trend below compares revenue/sales earnings of aquaculture vs fishing industries in Maine:


You can also create charts comparing Infogroup indicators with other indicators in the Data Planet repository. For example, the chart below ranks Colorado counties with respect to numbers of households with income over $200,000, using data from the American Community Survey, and the numbers of securities firms in the county. See any gaps?



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